One of the hottest trend in fashion right now is the use of social media. Hundreds of firms including Channel, Donna Karan and Diane von Furstenberg incorporate the digital communication in their strategies.
Luxury brands, with history, may further benefit from the use of Twitter, Facebook and other social media, while new brands just starting out, have almost no chance to progress if they do not adapt them.
As characteristically stated Diane Von Furstenberg, one of the most beloved and popular designers on Twitter with over 22.000 followers, “ignoring internet and social media is madness”.
Luxury brands, with history, may further benefit from the use of Twitter, Facebook and other social media, while new brands just starting out, have almost no chance to progress if they do not adapt them.
As characteristically stated Diane Von Furstenberg, one of the most beloved and popular designers on Twitter with over 22.000 followers, “ignoring internet and social media is madness”.
During the last year Diane’s von Furstenberg company experienced a significant increase in its sales due to its online successful presence.
Brands through social media, connect with their customers in a more personal way but without killing their mystique and build awareness, loyalty and engagement that in the long run turn to profits.
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