The freedom of social media

After reading The First Amendment of Social Media: Freedom of Tweet which was posted at http://www.briansolis.com/ , I though a lot of the definition of democracy and the right of free expression.

Nowadays an increasing number of businesses adopts the social media in their PR strategy. They are aware that Facebook, Twitter or any other form of social medium, may contribute to their brand awareness, promote their goals or, save their reputation during a crisis. Pr professionals are employed to strategically decide, with much responsibility, about every single info provided, in an effort to successfully communicate their message and build well established, long term relations with their key stakeholders.

But in the case of individuals, things are becoming a bit more complicated. People, communicate through social networking without an a priori thinking about the consequences of what they write and as a result many times they face serious law charges.

For me this is absolutely acceptable. Regardless of the communication medium, each one of us has to be responsible about his/her actions. Its really fantastic this new emerging opportunity towards the very public genre of expression, but we have to realize that as soon as we are the responders in this communication process, there are receivers too, that may, directly or indirectly, be affected by our words.