Facebook Safety Center

As new communication channels are introduced, new areas for consideration are generated too . One of these is the cyber bullying! A recent research shows that cyber bullying is very common practice and it can have a much more negative impact on the victims than physical beating or name calling. Unlike traditional bullying which involves a face to face confrontation, online bullying is most of the times anonymous and therefore victims experience feelings of isolation and dehumanization.

Facebook recently launched a campaign under the name Facebook Safety, with the aim to provide users of social networking, with information to help keep them safe while using Facebook or surfing on the Interent.

David Beckham has partnered with Facebook for the purposes of the campaign encouraging his fans to “like” the page for Facebook Saftey.

David Beckham's contribution is important; His profile as young, trendy but at the same time parent with concerns about his family safety, is an ideal choice for reaching the campaign's target group.